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Hey there!

Last week I received my 3rd promotional postcard for a Jewish senior living facility in Boston.

With the name Beverly Feldman, I can see how someone might mistake me for an old Jewish lady. 😅

Unfortunately for them, I’m actually a 41-year-old middle-aged Jewish lady.

Though I’m sure their facility is lovely, their postcards aren’t going to lead to sales if they aren’t going out to the right people at the right time.

They don’t have a messaging problem - they have a segmentation problem.

(I’m curious how many other millennials they’re inadvertently targeting with their postcard campaign?)

You can have the most carefully crafted & compelling message in the world.

But if you fail to get your message in front of the right audience at the right time, then you risk your message falling flat.

It’s true whether you’re sending old-school marketing postcards to their mailbox or reaching out to your audience through their inbox.

That’s why having a solid system for organizing your subscribers is so important.

It’s what enables you to send emails that are targeted, personalized, and relevant to your audience so that your message gets in front of the right eyeballs. 👀

And that’s exactly what we’ll be covering in the Subscriber Strategy training..

During this hour-long training, you’ll discover practical strategies for organizing your subscriber list effectively, including:

🍄 Uncover what categories of information you need for your business so that you can properly segment and organize your subscribers

🍄 Learn how to incorporate consent and build trust with your audience, ensuring your emails resonate and foster meaningful connections

🍄 Steps to building an organized system that enables you to better understand the people on your list so that you can send them targeted emails with relevant products and services.

Let's transform those misdirected messages into meaningful connections that lead to improved engagement & sales

​Learn more about the training​

Take it one step at a time,

Bev

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