Automate with Heart

I’ve been reflecting on my email marketing, and I’m not thrilled with it, Reader. Sure, my engagement is rock steady. My open and click-through rates are the highest they’ve ever been in all of my years doing email marketing. As I shared in my guest email on Devin Lee’s newsletter last week, I love my newsletter-writing process. But my own email marketing isn’t translating into sales & booked calls in a way I’d like to see. Running a business involves experimentation to see what does and...

The Subscriber Strategy live training is in a few days 🍄 Don't want to receive additional promotional emails? Click here to turn them off and stay on my regular email list Hey Reader- Yes, I realize it's Saturday. And while I generally don't make it a habit to work on my business or show up in your inbox on the weekend... ...I'm really excited to impart my expertise with you during the Subscriber Strategy training on Tuesday so that you can build connection with your email community. (And in...

Enrollment is officially open for the Subscriber Strategy live training, happening on Tuesday, March 19. Your consent is super important. Don't want to receive additional promotional emails? Click here to opt out of these emails moving forward. Earlier this week I heard this stat that kinda blew my mind: "Segmented [email] campaigns can lead to a 760% increase in revenue" (Campaign Monitor)* That's pretty damn impressive. Except... ....how do you actually do that? 🤨 And if you're a...

Enrollment is now open for the live round of Subscriber Strategy training, happening live in a few weeks. Save $10 with early bird pricing through February 29 at 8:00pm EST / 5:00pm PST. 🦤 Learn more Heyo, Reader! I'm feeling super fired up since my my suspicions were confirmed last week: An old email address of mine is on a list that at least one marketing "expert" is selling. 😤 What tipped me off is I received yet another pitch from an author about their new book that has zero connection to...